NPS Media Group

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NPS Media Group
Prepared for
Subscription Growth Proposal · May 2026

Subscription Growth Strategy

A performance-based partnership to grow Serviette through disciplined paid acquisition and email optimization.

Prepared for
Max Meighen
Publisher, Serviette Magazine
Prepared by
Natalie Sorge
Chief Marketing Officer, NPS Media Group
Date
May 2026
Proposal valid for 60 days
01 · Executive Summary

Scaling Serviette

Serviette has built an exceptional editorial product — one that earned National Magazine Award recognition as Canada's Magazine of the Year. You've cultivated a devoted readership of 120–130 subscribers through organic channels and word-of-mouth alone. Now it's time to systematically scale what's working.

NPS Media Group proposes a performance-based partnership to help Serviette reach 750 subscribers per issue by spring 2027, timed to your 10th issue release and signature event. Our approach combines proven Meta advertising acquisition strategies with email marketing optimization to attract new readers who align with your unique positioning at the intersection of arts, culture, design, and food.

The bottom line: a win-win revenue-share model that aligns our success with yours, minimizes your upfront risk, and delivers measurable subscriber growth within 12 months.

02 · Understanding Your Needs

Current Position & Goals

Word-of-mouth has taken Serviette far. The next chapter requires disciplined acquisition, a clearer funnel, and email that converts.

Current Challenges
  • •Limited internal expertise in digital marketing algorithms and paid advertising
  • •Under-converted funnel despite strong organic reach and brand awareness
  • •Reliance on word-of-mouth marketing with a natural ceiling
  • •Transition from 3-issue to 2-issue annual cycle requiring subscription strategy adjustment
Your Goals
  • •Reach 750 subscribers per issue by spring 2027 (10th issue)
  • •Launch paid newsletter ($3–5/month) as a gateway product to print subscriptions
  • •Optimize existing email marketing to subscribers and newsletter followers
  • •Clarify subscription offerings and improve website conversion
  • •Maintain editorial quality and niche appeal while achieving financial sustainability
Strategic Considerations
  • •Strong competitive positioning vs. Home Cooked, Fair, Cakezine
  • •Diverse creative audience (not just industry professionals)
  • •Content remains evergreen; back issues hold value
  • •Successful 3-issue bundle demonstrates willingness to experiment
  • •Distribution expansion through Barnes & Noble and upcoming Whole Foods presence
03 · Proposed Services

Two Phases, One Team

Phase 1 · Months 1–12

Paid Media Acquisition & Strategic Consultation

01

Meta Advertising Campaign Management

Performance-driven campaigns built around Serviette's creative positioning at the intersection of arts, culture, design, and food.

  • •Audience research and segmentation based on Serviette's creative positioning
  • •Campaign strategy targeting arts/culture/design/urbanism enthusiasts
  • •Creative testing (ad copy, imagery, offers) to optimize cost-per-acquisition
  • •Continuous optimization of targeting, bidding, and messaging
  • •Monthly performance reporting with actionable insights
02

Subscription Offer Strategy & Website Optimization

Strengthening the conversion path from ad click to completed purchase, with offers designed to match how your readers actually buy.

  • •Recommendations for tiered offers (2-issue + back-issue bundle, etc.)
  • •Website subscription page audit and conversion guidance
  • •Clear pricing structure reflecting Canadian vs. US dollar distinctions
  • •Funnel optimization from ad click to completed purchase
03

Email Marketing Consultation

Hourly basis · $95/hour

Sharper segmentation, smarter CTAs, and a paid newsletter strategy that grows the gateway to print.

  • •Analysis of current email performance to subscribers and newsletter audience
  • •Recommendations for varying CTAs, assets, timing, and frequency
  • •Strategy for converting newsletter readers to paid newsletter subscribers
  • •Guidance on paid newsletter ($3–5/month) as a gateway to print subscriptions
04

Lead Magnet Development Strategy

Connecting your strongest editorial assets to a digital-to-print subscriber pipeline.

  • •Consultation on excerpted articles or stories to grow paid newsletter list
  • •Integration strategy connecting digital offerings to print subscription funnel
Phase 2 · Optional

Full Email Marketing Management

Upon successful Phase 1 execution and mutual agreement, NPS can assume full management of email marketing operations — including campaign execution, automation, and lifecycle messaging.

04 · Scope of Work

Your Outsourced Growth Team

What NPS Will Do
  • •Manage all aspects of Meta paid advertising campaigns
  • •Monitor daily campaign performance and make real-time optimization adjustments
  • •Provide monthly detailed reporting on ad spend, acquisitions, CPA, and ROI
  • •Deliver strategic recommendations for subscription offers and website improvements
  • •Offer email marketing consultation on an hourly basis as needed
  • •Forecast renewal rates and lifetime value to inform long-term strategy
What Serviette Will Provide
  • •Monthly ad spend budget (paid directly to Meta platform)
  • •Brand assets, approved messaging, and creative materials
  • •Timely approval of ad creative and campaign strategies
  • •Access to website analytics and subscription data for optimization
  • •Implementation of website and email recommendations (or NPS can coordinate with your developers)
Success Metrics
  • •Primary: Number of new paid subscriptions acquired
  • •Secondary: Cost per acquisition (CPA), conversion rate, email engagement
  • •Long-term: Year 2 and Year 3 renewal rates (projected at 70% and 75%)
05 · Investment & Pricing

Aligned to Outcomes

A performance-based revenue-share model designed to align our incentives with your growth objectives while minimizing fixed costs.

01

Monthly Retainer

$250
per month

Covers baseline operational costs, reporting, and strategic consultation. Ensures dedicated account management and consistent campaign oversight.

02

Revenue Share

18%
of subscription revenue

Applied only to new subscriptions acquired through NPS-managed paid media. Calculated on gross revenue. Commission on initial subscription revenue only — not on renewals.

03

Ad Spend

$2.5K+
per month · paid to Meta

Recommended $2,500/mo (Jun–Oct 2026) scaling to $3,000/mo (Nov–Dec 2026). Total projected ad spend: $18,500 across 7 months. Paid directly to Meta.

04

Email Consultation

$95
per hour, as needed

Billed monthly based on actual hours worked. Estimated 2–4 hours/month for strategic consultation and performance review.

7-Month Campaign · Jun–Dec 2026
Total Ad Spend
$18,500
Projected New Subscribers
386
Average CPA
$48
Subscription Revenue Generated
$28,978
NPS Commission (18%)
$5,216
Monthly Retainer (7 × $250)
$1,750
Total NPS Fees
$6,966
Three-Year ROI
Year 1 (2026) Subscription Revenue
$28,978
Year 2 (2027) Renewal Revenue · 70%
$20,285
Year 3 (2028) Renewal Revenue · 75%
$15,213
Total 3-Year Revenue
$64,476
Your Bottom Line
Less Ad Spend
$18,500
Less NPS Fees
$6,966
Net Profit · 3 Years
$39,010
$101 profit per subscriber
Why This Model Works
Win-Win Alignment
NPS only succeeds when you acquire subscribers profitably.
Low Fixed Costs
$250/month retainer minimizes your baseline investment.
Performance-Based
18% commission ties our compensation directly to results.
Flexible & Scalable
We adjust ad spend based on performance and your cash flow.
Transparent
Monthly reporting provides full visibility into campaign economics.
Special Consideration

We recognize Serviette is an award-winning editorial brand with unique positioning. This proposal is a starting framework — we're open to adjusting terms to fit your business model and growth trajectory. Our goal is a partnership that delivers measurable value and sustainable subscriber growth.

06 · Contract Terms

Straightforward Terms

Agreement Length
12 months
Start Date
June 1, 2026 (or upon execution)
Opt-Out Clause
Either party may terminate with 60 days written notice
Payment Terms
  • •Monthly retainer ($250) due on the 1st of each month
  • •Revenue-share commission invoiced monthly based on prior month's acquisitions
  • •Email marketing consultation invoiced monthly based on hours worked
Reporting
  • •Monthly performance reports delivered by the 5th of each month
  • •Quarterly strategic reviews to assess progress toward 750-subscriber goal
  • •Real-time dashboard access to campaign metrics (ad spend, conversions, CPA)
07 · Next Steps

Ready When You Are

01

Review

Share feedback or questions on this proposal with Natalie at NPS.

02

Sign

Execute agreement and provide access to ad accounts, analytics, and brand assets.

03

Kickoff

Align on campaign strategy, creative direction, and success metrics.

04

Launch

Campaign live by June 1, 2026.

We're ready to begin as soon as you are. Our team has deep experience scaling subscription publications through disciplined paid acquisition, and we're confident we can help Serviette reach 750 subscribers by your 10th issue release.

Let's build something great together.

08 · About NPS Media Group

Direct marketing for publishers who care about their craft.

NPS Media Group specializes in direct marketing and subscription growth for B2B and B2C publishing clients. Our team brings CMO-level expertise in audience development, paid media acquisition, email marketing, and lifecycle optimization. We've helped publications scale profitably through Meta advertising, delivering measurable ROI and sustainable subscriber growth.

Our approach is straightforward: we partner with publishers who have proven editorial products and help them reach the audiences who will value their work. We believe in performance-based models, transparent reporting, and long-term relationships built on results.

Questions?
Natalie Sorge
Chief Marketing Officer · NPS Media Group
www.npsmediagroup.com